Loss Prevention Professional, Mike Lamb, Joins LVT

We’re excited to welcome an industry giant who will help us expand our loss prevention efforts.

Last Updated:
October 6, 2021
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min Read
Noelle Baldwin
Marketing Content Manager
LiveView Technologies

LiveView Technologies (LVT) is excited to announce that loss prevention professional Mike Lamb is joining our team. Lamb will join the company as a loss prevention consultant.

Prior to joining LVT, Lamb spent his career in loss prevention and asset protection. He has over four decades of experience in the field leading the loss prevention and safety efforts for national retailers such as Kroger, Walmart, The Home Depot, and the Federated Department Stores which later became Macy’s Department Stores. Lamb’s most recent experience was as the Vice President Asset Protection and Safety for the Kroger Company. In this role he provided oversight for all shrink, waste, and loss prevention efforts for more than 2,700 locations in 35 states under two dozen banners. Under his leadership, Kroger was able to reduce shrinkage for 13 straight year over year fiscal quarters. He retired from Kroger in November 2020.

“We are thrilled to have Mike join LVT,” said Chief Business Development Officer David Studdert. “LVT is a powerful tool for loss prevention professionals. We will rely heavily on Mike’s experiences in the field to help us improve our product and services so that we can better serve retail customers.”

Lamb is excited to advocate and inform the retail space about LVT after using the product for many years to reduce shrinkage and incidents. His career and other efforts in the industry give him a unique and much needed perspective. His other experiences include serving as an active contributor and executive board member of The Loss Prevention Foundation (LPF), and as a board member for The Loss Prevention Research Council (LPRC) and the Asset Protection Leaders Council through the Retail Industry Leaders Association (RILA). He also serves as an advisory committee member with the National Association for Shoplifting Prevention and as an editorial board member with Loss Prevention Magazine. Lamb was most recently awarded an LP Lifetime Achievement Award from the APEX group.

“I’m excited to join the LVT team in a consulting capacity,” said Lamb. “I look forward to the opportunity to contribute to their efforts in advancing their service offerings across the retail sector. They are a true leader in their respective space, contributing to significant value to their existing customer base from a safety and security perspective. The opportunity to support LVT is truly an exciting one.”

Lamb is originally from the Knoxville, Tennessee area. He holds a degree in Security Management and Business Administration after attending the University of Tennessee. He and his wife, Donna, currently live in Florida where he enjoys boating and fishing.

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