The Power of Product Customization

Why are companies shifting from mass-market production to customization?

Last Updated:
July 6, 2021
| ~
min Read
Noelle Baldwin
Marketing Content Manager
LiveView Technologies

Customizable. That word appears almost everywhere—blogs, retailer websites, even at your local burger joints. More and more consumers are asking for products that are customizable or ones that better meet their needs. Maybe they just don’t like pickles or maybe they want a specific pattern on their shoes, but why are customers so excited about customizable products and how does it help your business?

1. People like to be unique and have ownership

The desire to be unique is human nature. No one wants to be the same as everyone else. Furthermore, when someone puts effort into a product, they feel a certain level of ownership and accomplishment. By offering a customizable, unique product, you make your customers into a type of coworker. They get to have a special product no one else has, and they were instrumental to its creation.

2. Gives insight to customers

Allowing customization also gives you special insight into what your customers actually want in your product. You can see which features work and which are less popular. From this you can narrow or broaden your product offering accordingly.

3. Builds loyalty

In order to build brand loyalty, it is essential to have a unique product, service, or value proposition. Luckily that is what customization is all about—uniqueness on a per-customer basis. Therefore, the more customers like the unique product they make with you, the more likely they are to return to your company.

4. Increases satisfaction and word of mouth marketing

People want different things. So when they are able to find different, their satisfaction with the product increases. Different also stands out, which means your company and product will be more visible as customers use your product.

LVT Customization

LiveView Technologies prides itself on the customization of our units. With LVT, you no longer have to make cookie-cutter security fit your needs. Instead, you get custom sensors and technology to fit your needs.

The actual features on the head unit are completely customizable—we can include optical and thermal cameras, strobe lights, flashing lights, custom audio, license plate recognition, and more. Furthermore, the mounting options are also flexible. The head unit can be mounted on a mobile security trailer, a fixed pole, a tripod, a wall, a building, or more. Wherever you need it, we can mount it. However, while our hardware is noticeably customizable, the unit’s settings and software also adapt to suit your needs. From the LVT Command Center, you can control what types of alerts trigger your unit, what the unit’s response is, and more. For example, you can tell the unit to take a still shot every 15 minutes or you can tell it to alert you only if there is an intruder between the hours of 6:00 PM and 5:00 AM. Even if you have multiple locations that need different alerts, we can make that happen. Our advanced analytics and programming make it easy for us to meet your security requirements.

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