RV There Yet? How Cruise America Keeps America Cruising with Mobile Security Units

To Cruise America, the journey is the reward. America’s largest RV rental firm has been creating lasting vacation memories across North America since 1972. For the same nightly cost as a hotel room, families and friends can take the hotel room with them, seeing more sights and growing closer while traveling to unique destinations. 

Cruise America is about freedom. But because of the nature of the product and its special security needs, the company was becoming increasingly held captive by theft and property damage.

JF Lescarbeau, who oversees security operations at Cruise America, explained, "We’ve seen consistent break-ins after break-ins targeting valuable parts of our vehicles. For example, catalytic converters, spare tires, batteries—that sort of thing."

With 14 main stores and more than 100 dealers across the country, Cruise America’s operations span a huge footprint. And when your core product is a fleet of high-value vehicles parked outdoors, security becomes both an urgent and constant concern.

The Problem: Thousands of Dollars Lost

Each time parts were stolen, it cost Cruise America more than just the price of a replacement. It also meant that the vehicle couldn’t be rented until repairs were made, leading to thousands of dollars in lost revenue per incident.

"When a vehicle is damaged, it needs to be repaired,” said Lescarbeau. “There’s the cost of the part itself, which could be a couple of thousands of dollars a piece. And then there’s the loss of revenue associated with not being able to rent the product."

For a company whose product is always in motion—coming and going from lots every day—this was a serious operational and financial problem.

What made things even more complicated was the nature of Cruise America’s business. Its vehicles move regularly, and so does the need for surveillance. Traditional, fixed security systems weren’t an option. 

Lescarbeau needed flexibility. A solution that could move and scale with inventory—not something bolted to a wall.

The Solution: Mobile Security Units from LVT

Cruise America partnered with LiveView Technologies (LVT) to deploy mobile security units across its locations. These trailer-based systems come equipped with cameras, lights, speakers, and—most importantly—mobility. They can be placed anywhere on the lot and easily relocated as security needs shift.

The results? Immediate.

"LVT had the solution that we needed to completely eliminate any sort of break-ins—it completely stopped," said Lescarbeau.

Real-Time Surveillance and Built-In Deterrence

With real-time surveillance and built-in deterrence (like loudspeakers and flashing lights), would-be thieves quickly learned that Cruise America’s lots were no longer easy targets. LVT’s mobile security units delivered:

• Visible Deterrence: The 22-foot towers are hard to miss. When placed strategically, they send a clear message: this lot is being watched.
• Rapid Deployment: No trenching, no wiring, no infrastructure headaches. Just place the unit where it's needed, power it up, and it’s live.
• Scalable Protection: As vehicle positions shift or lot configurations change, the unit can move with them.
• Remote Monitoring: Security staff can monitor multiple sites in real-time from a central location, increasing efficiency and coverage.
  

As a result, the cycle of theft and repair that was bleeding both time and money from Cruise America came to a halt.

More Than Just a Security Fix—A Serious Business Advantage

For a company that depends on vehicle uptime and customer availability, every day a rental unit is out of service hurts the bottom line. By preventing theft before it happens, Cruise America now keeps more of its fleet available, more of the time.

What used to be a frustrating and expensive pattern of damage and downtime is now a non-issue. And because LVT’s solution is mobile, it supports the unique nature of Cruise America’s operations. No fixed wires, no permanent installations—just security that works wherever it’s needed.

When Security Works, You Don’t Have to Think About It

With LVT’s mobile security units in place, Cruise America no longer has to play defense after a break-in. Instead the company prevents crime before it happens. The move to mobile surveillance wasn’t just about catching bad guys: it was about protecting revenue, reducing downtime, and giving its people one less thing to worry about.

Ready to gain peace of mind from security that moves with your business? LVT’s mobile security units helped Cruise America and they can help you too! Contact us today for a free demo or consultation.