7 Ways Live Surveillance Cameras Benefit Your Business

Running a business includes running security. Here are seven ways live surveillance can help both your security and your business.

Last Updated:
December 6, 2023
| ~
3
min Read
By
Kailey Boucher
,
Marketing Writer
,
LVT

If you’ve ever had a leaky faucet, your immediate reaction was probably to put a bucket underneath the faucet to catch the drips, right? It’s a good quick fix, but if you push off addressing the root issue, before long, the leak will start to take a toll on your sink. You might be forced to replace the entire sink or even deal with more extensive water damage to your cabinetry and flooring. 

If you’d fixed the root issue immediately, you could have avoided these costly repairs. 

Like a leaky faucet, business vulnerabilities left unaddressed can snowball into catastrophically high costs over time. Luckily, live surveillance cameras can act as an early intervention tool. By identifying and addressing security vulnerabilities or operational inefficiencies early on, you can prevent them from escalating into larger, more costly problems. 

Below, we’ll explain seven ways mobile surveillance units and live security cameras can help your business. 

1. THEFT PREVENTION RESULTS IN COST SAVINGS 

According to the National Retail Federation's 2023 Security Survey, retail shrinkage losses reached $112.1 billion in 2022. Theft accounts for nearly two-thirds of that shrinkage. For some retail sectors, theft drives over 70% of total losses.

By strategically placing live surveillance cameras around your property, you deter customer shoplifting and employee theft, two common contributors to retail shrinkage. 

The cost savings from reducing theft extend beyond the value of the merchandise. It also cuts down the ancillary costs associated with theft, such as the administrative time and resources spent on inventory audits, loss investigations, and legal proceedings. 

2. RECORDED EVIDENCE REDUCES LEGAL VULNERABILITY

Security cameras capture incidents as they happen and provide objective visual evidence that simplifies investigations and aids in the swift resolution of liability claims.

In slip-and-fall claims, surveillance footage can conclusively show the circumstances of the incident, potentially absolving the business of fault. In retail environments, surveillance footage can help you address customer disputes—whether they're about transaction errors or alleged employee misconduct. 

The old saying, a picture is worth a thousand words, is especially true regarding legal defenses. Clear video evidence allows for a more straightforward resolution, often eliminating the need for extensive legal involvement.

3. ACTIVE SURVEILLANCE FULFILLS INSURANCE REQUIREMENTS & LOWERS PREMIUMS

For some sectors like construction, insurance companies often mandate the use of 24/7 surveillance cameras onsite. This requirement is rooted in the high-risk nature of construction work, where the potential for accidents, theft of expensive equipment, and liability issues is significant. 

By implementing constant live surveillance, you comply with these mandates and bolster your site's safety—a win-win for your business. 

Surveillance cameras can also impact insurance premiums. Providers may offer reduced rates to businesses that take proactive steps to mitigate risks, and installing surveillance cameras is a strong risk management strategy. 

4. ENHANCED SECURITY IMPROVES THE CUSTOMER EXPERIENCE

Customer experience is everything. In fact, 80% of customers agree that the experience a business provides is just as important as the products or services it offers. 

When customers feel safe, they are more likely to spend time in an establishment—and return in the future. Live surveillance cameras play a crucial role in creating a sense of security and safety that customers value, especially in environments like retail stores, banks, and hospitality venues. 

Surveillance cameras can also contribute to a more personalized customer experience. For instance, in retail settings, cameras allow you to monitor traffic flow and customer behavior, so you can provide timely assistance or address specific needs more effectively. This level of attentive service improves the overall customer experience and—cha-ching—leads to increased sales and customer loyalty.

6. REMOTE SURVEILLANCE ENHANCES OPERATIONAL FLEXIBILITY 

Many live surveillance cameras give you the ability to monitor operations remotely, which can be a huge game changer for business efficiency and flexibility. 

In a manufacturing setting, a supervisor can remotely monitor production lines, quickly identifying and addressing any operational hiccups. 

In construction settings, project managers can monitor multiple sites from a single location, making it easier to track progress, identify potential hazards, and ensure compliance with safety standards. 

Local police forces can monitor public spaces, streets, and high-risk areas from afar, and quickly deploy personnel and respond to incidents.

No matter where you are in the world, you can spot inefficiencies, address incidents in real-time, and keep business moving along—which makes leaving work a lot less stressful. 

7. SWIFT INCIDENT RESPONSES REDUCE OPERATIONAL DISRUPTIONS

No matter how tight of a ship you run, unexpected issues will arise—be it an unhappy customer causing a scene, a violent crime, or something else. Live surveillance cameras give you immediate eyes on these types of situations, which means you can take prompt action. 

There are a couple of ways in which a prompt response impacts operational continuity. Firstly, it ensures that the day-to-day activities of your business can proceed without prolonged interruptions. Secondly, and perhaps more importantly, it upholds the integrity of your business in the eyes of customers, clients, and employees. 

PROTECT WHAT MATTERS MOST WITH LVT

Live surveillance cameras do more than keep eyes on your property; they help you protect the things that matter most. They reduce your costs, improve business efficiency, enhance the customer experience, and give you peace of mind—both when you’re onsite and offsite. 

Choosing our mobile surveillance units means taking a proactive step towards enhancing your business’s security and efficiency. Don’t wait until security vulnerabilities spiral out of control. Contact our team today to get ahead of threats and risks. 

More Posts You'll Love