Words are funny. Not only do they have their concrete definition, but they have an implied connotation associated with them. For example, steadfast and stubborn can be used interchangeably to describe a personality trait which can also be described as resolute, unyielding, or immoveable. However, while they can describe the same thing (and even mean the same thing) one sounds positive, stalwart, and pleasant and the other sounds negative, difficult, and harsh.
For some reason, security is one of those words with a negative connotation. Maybe it is because we have all had run-ins with airport security while trying to make our flights, or maybe we think that the security is there because an incident already happened. I’ll admit that before I worked for LiveView Technologies, the word security invoked images of burley, mean-faced guards and a plethora of cameras all waiting for something to go wrong. Many view security as a necessary evil as a result of the world we live in.
However, at LVT we don’t share this perception of security. While the world does necessitate security, it shouldn’t be viewed as this looming, dark presence that you install after you have had too many incidents of theft, vandalism, or violent crime. Instead, security should be seen as a tool that can prevent and deter crime and as a way to make your business/property safer before anything happens. We see security as a tool to help you succeed, not as a detriment.
Simple deterrents like good lighting, cameras, and signs can make a huge difference in stopping crimes. They prevent a problem from becoming a problem. Good security doesn’t just help catch and prosecute criminals after-the-fact, but it helps prevent the crime from happening in the first place.
Every crime hurts your business. In fact, just in the retail industry theft alone costs retailers 1.33% of their sales and totals to more than $60 billion in the United States. Deterrence based security gets ahead of these threats and can save hundreds of thousands of dollars just by stopping theft.
LVT focuses on deterrence-based security because we know it works. We have had clients, their customers, and even bystanders share how our units decreased incidents and increased safety. One extreme case even had a would-be thief calling us to verify that the unit was real and then walking away from the store he was going to rob because the unit was live.
We want security to be a good thing and we believe that it can be. It can be a tool which helps your business prevent and stop crime, and it can help you avoid costly repairs and thefts.