LVT Values: Chew the Strap

Read about our last, and most unique, company value.

Last Updated:
June 23, 2023
| ~
min Read
Noelle Baldwin
Marketing Content Manager
LiveView Technologies

Our last company value is to chew the strap. This is the most unique of our values because it comes from a company story involving Ryan Porter, our Founder and CEO. While visiting a potential client, a string of circumstances led to Porter having to chew through the leather strap that connected the rental car key fobs. Keep in mind that this strap was disgusting—it was old, worn, and covered in years of filth. Porter had no way to cut or tear the strap and was forced to chew through it despite how dirty it was. (Luckily, Porter’s immune system was strong enough to cope with the fresh onslaught of germs he ingested from chewing the strap.)

While it may seem odd to pull a company value from this story, it is actually our most poignant one. Essentially, it means we do what we have to, even when we don’t want to. We push through unfavorable circumstances and fight in order to succeed.

Chew the strap is a combination of two main traits—perseverance and determination. Perseverance in our work is not only about pushing through the less than ideal. It is also about chasing the ideal in our product, customer service, and more. The more we push, the better our product and our service will be.

Determination is what gets us through the gritty details. Porter chewed through the strap because he was determined to make it to the appointment on time. We approach all that we do with the same determination. We do what we have to in order to succeed. Whether that means driving the extra miles to a unit or staying late to meet with a customer, we will work harder and longer to ensure a quality product and service.

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