Social media provides a way for brands of any size to build trust, grow their reach, and educate their target audiences. If the thought of establishing a social media presence feels overwhelming, here are a few best practices to guide you as you get started.
Grow your reach through employee advocacy
In this modern age, we’re all obsessed with transparency. People don’t just want to see the faces of your company—they expect to see the faces of your company. Your employees are each in a position to share their passion for what they do with their networks. By encouraging them to share those unique insights, you allow potential customers and employees to see behind-the-scenes and feel more connected to your brand. The best part is that using employee advocacy to your advantage doesn’t just help your brand—it helps your employees, too. In fact, according to the Hinge Research Institute, 86% of employees say that being involved in a formal employee advocacy program helps them position themselves as industry experts and has an overall positive impact on their career.
Create shareable and informative content
Social media allows you to increase brand awareness and educate your audience at the same time. Rather than creating purely promotional content, create campaigns that teach people about the solutions you offer. Content is a tool that has the power to excite people, and when people get excited about your brand, they will become some of your best ambassadors. Tell people what makes your solutions the best, then let them spread the word for you.
Research your competitors
Let’s face it: the world is full of competition. Rather than letting yourself become overwhelmed by that fact, use it to your advantage. Though you should never try to copy another brand, conducting a thorough social media audit on your competitors can give you valuable data about:
- How often your competitors post
- How much engagement big players in your industry get
- What questions your target audience has
- What type of content gets the best engagement
You can then take all of that data and use it to enhance your social strategy. You may be surprised to find that some simple tweaks will help your brand stand out.
While not every trolling comment deserves a response, it’s important to engage with your audience. Building relationships strengthens trust, and followers who trust you can become some of your most powerful assets. When you fail to respond to comments and DMs, you come across as arrogant and insincere. As a result, you might even lose potential sales.
Focus on quality over quantity
Lastly, always prioritize quality over quantity when it comes to content. Gone are the days when people care about follower count; now, your success on social media is measured by the amount of engagement your content receives. Although it may be tempting to post for the sake of staying consistent, the last thing you want to do is annoy your followers with irrelevant content that provides them no value. Remember that people will view your content as a reflection of your brand. Avoid giving the impression that you are inattentive or lazy, and instead focus on creating high-quality content that will position you as a thought leader in your industry.
At LiveView Technologies, we know the value of trust and the power of community, and social media allows us to prioritize both of those things. Don’t let your brand be overpowered by the competition. Embrace the power of social media, build your community, and educate the digital world on the unique solutions you have to offer.